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Tiffany & Co.

One TiffCoin | Issue 69 of 499 | Tiffany & Co.

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Yellow gold

One TiffCoin | Issue 69 of 499 | Tiffany & Co.

Understanding the growing reliance on it, Tiffany & Co. announced on April Fool's Day as a cryptocurrency hoax, that it would be selling a limited run of 499 18k yellow gold coins, known as from TiffCoin.

As part of this launch, the firm paid homage to Tiffany Money, which was silver and gold coins that could be exchanged for different jewelry. Each TiffCoin is engraved and numbered with a T-badge featuring graphics inspired by the coin. This 18k gold coin measures 34.8mm in diameter and 2.8mm thick, presented in an exclusive TiffCoin case in the iconic Tiffany Blue Box.

Each coin was sold for $9,999 and on the site which stated, "You can't spend those TiffCoins...but why would you?" Although they are also for decoration, the principle of fake cryptocurrency was a good marketing tactic and a great April Fool's joke.

TiffCoin was only available 24 hours on the brand's website.

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